360i released this great FREE e-book: 2009 Social Marketing Playbook (you can also check it out on Scribd without downloading).

Highly Recommended Because…

This playbook walks you through setting up a social media strategy from A to Z. It’s an important read for anyone considering building an effective and comprehensive social media presence for their business.

Below is a screenshot from the discussion on mapping a blueprint for your brand’s “online footprint” in Section 2:

Checklists

My absolute favorite part of this e-book (aside from the fact that it’s free) is the overviews, insight summaries and checklists they provide for setting up your brand on any of the major social media platforms. From YouTube to Twitter, they cover it all!

Below is a screenshot of the Facebook checklist:

It’s Free!

Best of all it’s free, so why wouldn’t you give it a try?

This was also posted on my Discovering New Media blog and my BCM/D Media in Ministry blog