A lot of people wonder how they can use social media to make their brand and their business more recognizable. Skittles is a company that has taken this to the extreme by making their entire site a mashup of all their social media sites.  What to chat about Skittles. Click that Chatter tab on their site and it takes you to Twitter. Click their Media tab and you are taken to their Youtube page.

I am not suggesting you redo your website it this same way. I just think they serve as a great example of the power of social media and how you can invest in it to help build your business and your brand.