Another great video in Plain English. Lee LeFever does a great job explaining the concept that makes Twitter search and hashtags so important. Understanding the importance of these two features is key for organizations wishing to harness the Twitter Force and for you if you want to become a Twitter Jedi (sorry I attended a Star Wars marathon last weekend).

Have you caught the wave?
Think about it. Email was invented without the experience of SMS, Instant Messaging, blogs, wikis, social networks, media sharing sites and collaborative editors. So ask yourself, “What might email look like if it was invented today?” [Paraphrase of Lars Rasmussen]
The Rasmussen brothers who engineered Google Maps have found their answer: Google [...]

Actually, it is really simple. Watch the vid…it’s in Plain English
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Here is a great video on how to get yourself started using Twitter.