Another great video in Plain English. Lee LeFever does a great job explaining the concept that makes Twitter search and hashtags so important. Understanding the importance of these two features is key for organizations wishing to harness the Twitter Force and for you if you want to become a Twitter Jedi (sorry I attended a Star Wars marathon last weekend).

This playbook walks you through setting up a social media strategy from A to Z. It’s an important read for anyone considering building an effective and comprehensive social media presence for their business.

Have you caught the wave?
Think about it. Email was invented without the experience of SMS, Instant Messaging, blogs, wikis, social networks, media sharing sites and collaborative editors. So ask yourself, “What might email look like if it was invented today?” [Paraphrase of Lars Rasmussen]
The Rasmussen brothers who engineered Google Maps have found their answer: Google [...]

Actually, it is really simple. Watch the vid…it’s in Plain English
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To be honest, most people know how to use Facebook Pages because they’re already USING facebook for themselves. If you have a profile on facebook (that you maintain), then you can easily learn how to maintain your organization’s public profile (that’s another term they use for Facebook Pages, just to confuse you) because their up-keep is the same, basically.

Stop leaving your thought-provoking comments on blogs all over the Internet without your beloved profile picture! It’s heinous (no, really, it is). Part of Social Media is branding yourself. Put a picture with the reputation so it’s easier for people to remember you. Enter Gravatar.com!

We use hashtags in Twitter to provide context (aka metadata) for our tweets. For example, say you’re attending, oh I don’t know, an awesome social media conference hosted by the Frederick County Chamber of Commerce. As you learn great new and innovative strategies you want to tweet them. Give it context by adding the hashtag FCCC assigned #fredsmc at the end of each tweet from today’s conference.