Because it’s so easy. And if you don’t know how to do it. Find some kid and pay her $30/month to put one up and maintain it. It’s worth the money.

To be honest, most people know how to use Facebook Pages because they’re already USING facebook for themselves. If you have a profile on facebook (that you maintain), then you can easily learn how to maintain your organization’s public profile (that’s another term they use for Facebook Pages, just to confuse you) because their up-keep is the same, basically.

How to Create a Facebook Page for Your Organization

From your facebook profile click this little icon…

Then hit the “Create Page” Button

Fill out the required information about your business/organization/band/celebrity. Sign your electronic signature and viola! You’ve set up a profile page just for your business. Update away just as you would on your own profile.

Why is this Facebook Page So Great?

People on Facebook can become fans and all of your organization’s status updates, events, videos, blog posts, pictures, links will show up in their feeds. You know, that thing they check constantly throughout the day at work, and in the evening in front of the tv, and on their cell phone while they’re out. Yeah, one might say that’s a pretty big opportunity.